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Our History

Incorporated in May 1986 in Elkhart, Indiana, the America Way Marketing name was derived from the original location of Hamilton stands on American Way in Monroe, Ohio. In response to school music dealers asking for small goods and accessories at economical pricing, original product offerings included Hamilton stands, ligatures and swabs for wind instruments. The Superslick line of lubricants was purchased in 1988 and added to the expanding line of accessory products. Soon thereafter, the addition of custom branded care kits and maintenance items continued to broaden the line of accessory products available to school music dealers.

In 1997, AWM enlarged and expanded its operation by doubling the size of the facility on Pine Creek Road in Elkhart to 4,000 square feet. AWM underwent an ownership change in 2004 which refocused the business to further expand the accessory product offerings as well as include musical instrument distribution. As additional warehouse space become a necessity, a second location in Elkhart was established to accommodate musical instruments. As our accessory business continued to grow, a new building which would house both operations became a priority. In July of 2007, we merged all of our operations to our current 17,000 sq. ft. location on Pine Creek Court (just a few blocks from our previous home).

2013 brought a close to our instrument division operations, which allowed us once again to refocus efforts on providing quality musical instrument accessories to school music dealers. Today, we are proud to have majority ownership of AWM back in the USA and we welcome the opportunity to provide you with both custom and stock musical instrument accessories to meet the needs of your retail customers!

Our 30+ year progression in Elkhart, Indiana has taken us from a ‘basement’ operation in 1986 to our current expanded facility. Though we have experienced change, our commitment to our dealers worldwide has not changed. We continue to strive to provide you with premium custom care kits and private label products, along with a selection of fine stock accessories including many brands you know and trust! Our efficient team is dedicated to providing you with quality musical instrument accessories and excellent customer service. It would be our pleasure to have you visit our facility!

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