2026 AWM Updates

coming soon

2026 Pricing

Keep an Eye on Your Inbox – The New Price List Will Release in Janaury

How to Access: To view the new price list, please click the link located in the navigation bar in your Dealer Connect Newsletter. The link and password required for access remain unchanged.

We encourage you to review the new price list at your earliest convenience. Should you have any questions or need assistance, please don’t hesitate to contact us.

Contact us for More information

SIGN UP FOR THE DEALER CONNECT

What's New?



The AWM Print Shop is here!

A year ago, when our longtime local print partner retired, it gave us the push to build something new: our own in-house screen-print shop in Elkhart. We’re proud to say it’s fully operational, and we’ve now completed a full season in full service. The shop has helped us improve turnaround time, flexibility, and consistency — and we’re more than ready to hit the ground running in 2026.



Enhanced Website & Dealer Portal

We’ve embraced the future by creating a simple and user-friendly Dealer Portal! This platform allows retailers to log in, view pricing, and submit quote requests with ease.

While the portal currently does not support online payments, it serves as an enhanced version of our catalog, which is now fully digital. By moving away from printed catalogs, we’re streamlining access to information and providing a more efficient experience for our dealers.

REQUEST ACCOUNT

Herco is Now Owned & Manufactured by American Way Marketing

Elkhart, Indiana – September 2024 – American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators, and retailers.

BROWSE BRAND

American Way has assumed operations and management of Herco Care products

Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.

A Complete Line of Essentials

Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. AWM will maintain Herco’s reputation for quality while integrating its products with the company’s existing brand offerings, such as Superslick, Faxx, Spacefiller and Luthier’s Choice.

IMG_2449

IMG_2455

IMG_8287

IMG_2456

IMG_2458

IMG_8291

IMG_2445

IMG_8293

IMG_2454

IMG_2447

IMG_2462

Private Labeling

AWM proudly offers over 100 quality musical instrument accessory brands. But, did you know we also extend private labeling and custom packaging for most items available from Superslick, Faxx, and Luthiers Choice?

LEARN MORE

Dealer Account

American Way Marketing