2025 AWM Updates

New Pricing Effective Date: February 3, 2025

2025 Pricing is Here!

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How to Access: To view the new price list, please click the link located in the navigation bar in your Dealer Connect Newsletter. The link and password required for access remain unchanged.

Orders placed before February 3, 2025, will be honored at the 2024 pricing.

We encourage you to review the new price list at your earliest convenience. Should you have any questions or need assistance, please don’t hesitate to contact us.

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What's New?

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The AWM Print Shop is here!

We’re thrilled to announce that we’ve brought screen-printing directly to our facility in Elkhart! For years, we partnered with a fantastic local printer who has decided to retire, and their transition inspired us to take the leap and open our very own print shop.

With new equipment purchased and electricians booked to get us wired properly, we’re gearing up to have everything fully operational in the first quarter of this year. Stay tuned for updates as we embark on this exciting new chapter!

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Enhanced Website & Dealer Portal

We’ve embraced the future by creating a simple and user-friendly Dealer Portal! This platform allows retailers to log in, view pricing, and submit quote requests with ease.

While the portal currently does not support online payments, it serves as an enhanced version of our catalog, which is now fully digital. By moving away from printed catalogs, we’re streamlining access to information and providing a more efficient experience for our dealers.

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Herco is Now Owned & Manufactured by American Way Marketing

Elkhart, Indiana – September 2024 – American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators, and retailers.

BROWSE BRAND

American Way has assumed operations and management of Herco Care products

Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.

A Complete Line of Essentials

Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. AWM will maintain Herco’s reputation for quality while integrating its products with the company’s existing brand offerings, such as Superslick, Faxx, Spacefiller and Luthier’s Choice.

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Private Labeling

AWM proudly offers over 100 top-notch musical instrument accessory brands. But, did you know we also extend private labeling and custom packaging for most items available from Superslick, Faxx, and Luthiers Choice?

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Dealer Account

American Way Marketing