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Serving School Music Dealers with Quality American/European Made Accessories.

Toll-Free: (800) 331-0664   Local: (574) 295-6633

Dealer Account

American Way Marketing

Quality musical instrument accessories and excellent customer service since 1986.

2026 AWM Pricing Updates

July Pricing Effective Now

2026 Pricing

July 23rd Pricing Now in Effect

How to Access: To view the new price list, please click the link located in the navigation bar in your Dealer Connect Newsletter. The link and password required for access remain unchanged.

We encourage you to review the new price list at your earliest convenience. Should you have any questions or need assistance, please don’t hesitate to contact us.

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Smooth slide action. No greasy mess

Spacefiller™ Ultimate TS was developed for tuning slides and trombone hand slides, offering excellent coating ability, high water repellency, and long-lasting performance.

Unlike many traditional petroleum-based lubricants, Spacefiller™ Quality Lubricants are non-toxic, odorless, and designed to help reduce the residue buildup that can gunk up brass instruments over time.

Best of all, Spacefiller™ Ultimate TS is made right here at our facility in Elkhart, Indiana!

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Superslick PET Bottles

AlphaSynth, Super-Synth, Fast, and Valve Oil 2000 are now available in crystal clear PET bottles, offering a cleaner presentation and a polished retail-ready appearance.

Available in 2 oz and 1.25 oz sizes, with child-resistant cap options available, these upgraded bottles are ideal for retail displays, care kits, rental programs, and everyday accessory sales.

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Steri Spray

Did you know Superslick Steri-Spray is blended right here in our facility in Elkhart, Indiana?

Steri-Spray is an effective cleansing agent for mouthpieces, instrument surfaces, and cases, and we keep it in stock and ready to ship.

Dealers, don’t forget the quantity discount. Save 10% on 2 oz and 8 oz bottles when you order 144 or more.

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The Twister

A stuck trumpet mouthpiece has a way of showing up at the worst possible moment…

The Twister pulls it free without damaging the instrument. It is light enough to live in a gig bag or a band room drawer, so it is there when you need it, instead of your horn waiting on a repair bench. A drawstring pouch keeps everything protected.

In stock and ready for shipment!

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Music should be fun!

Snoopy’s Harp is a favorite for good reason. This chrome-plated jaw harp is patterned after the original American design, with a tempered steel tongue and precision tuning that make it as playable as it is charming.

Mel-O-Dee Balls turn learning into play. The set of eight is tuned C to C and color-coded by note, so virtually anyone can pick them up and make music! Squeeze a single note, or play together for chords. They help build strength and dexterity, offer great sensory feedback, and work beautifully for learners of all ages and abilities. Each set even comes with songs to get you started. Perfect for the classroom or the living room.

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Herco is Now Owned & Manufactured by American Way Marketing

Elkhart, Indiana – September 2024 – American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators, and retailers.

BROWSE BRAND

American Way has assumed operations and management of Herco Care products

Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.

A Complete Line of Essentials

Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. AWM will maintain Herco’s reputation for quality while integrating its products with the company’s existing brand offerings, such as Superslick, Faxx, Spacefiller and Luthier’s Choice.

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Private Labeling

AWM proudly offers over 100 quality musical instrument accessory brands. But, did you know we also extend private labeling and custom packaging for most items available from Superslick, Faxx, and Luthiers Choice?

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