Faxx has partnered with BG France, cobranding their popular Flex Ligatures, complete with mouthpiece cap. The perfect combination of the legendary BG France high-quality materials and craftsmanship,
along with the quality and economical value of Faxx accessories.
Made from synthetic fabric, the ligatures are perfect for the advancing student, as a step-up in your rental fleet, or as a standard for school music programs which require a strap ligature, complete with a high-quality ABS cap.
American Way Marketing LLC (AWM), a music accessory distributor and producer based in Elkhart, Indiana, is pleased to announce a transfer of ownership from longtime music industry leader John Musselman to Vice President Tim Ricci. Kathy Donohoe, President and Jakob v. Wolff, both member owners, will continue in their current roles. Ricci began his career in the music industry with Music and Arts, a band and orchestra retail company based in Frederick, Maryland. He started as a sales associate at one of M&A’s stores and worked his way up through various roles to Director of Merchandising. Ricci left M&A in December 2017 after accepting the Vice President role at AWM. “Along with Kathy and Jakob, I’m so grateful to be continuing on with John’s vision of what AWM could accomplish. It has been wonderful to learn the history of AWM and the music industry from John, since I started in January 2018. His passion for the industry and incredibly detailed analysis of product and pricing have been great influences for me. We have a wonderful team of people that work hard to provide top quality accessories and premium customer service, and we look forward to continuing that tradition.”
American Way Marketing LLC (AWM), an instrument accessory manufacturer and distributor based in Elkhart, Indiana, purchased Spacefiller Quality Lubricants in May 2021. While some traditional petroleum-derived lubricants are odorous and can accumulate on valves, rotors, and casings over time, Spacefiller synthetic products are odorless, nontoxic, and keep instruments free of gunk. Spacefiller products include Pad Life, Ultimate Piston and Rotor Valve Lubricant, and Ultimate Tuning Slide Lubricant.
Spacefiller Quality Lubricants, originally created in 1987 and distributed in Decatur, Georgia by MAMCO, is a pioneer in the synthetic musical instrument lubricant category. Tim Ricci, Vice President of American Way Marketing, travelled to Decatur in April to facilitate the purchase and remarked, “We are excited to continue the legacy that Jay Himmel and Charles King began over thirty years ago. Spacefiller is a perfect addition to the AWM family of brands including Superslick, Faxx, and Luthier’s Choice. The synthetic musical instrument lubricant category is an important part of the continued growth strategy for AWM and having an additional high quality brand manufactured in Elkhart by our talented team works extremely well.
At Summer NAMM 2021 in Nashville, AWM was chosen by Robert Christie of A&G Central Music as Best in Show as a “Company to Watch”! We are so honored and thrilled to have been chosen. We can’t thank our customers and vendors enough and give us the privilege to work with and for you each day. Our team is so thankful!!