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AWM Acquires Herco Brand

American Way Marketing Acquires Herco Instrument Care Products Elkhart, Indiana – September 2024 – American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco...

American Way Marketing Leadership Changes

American Way Marketing, LLC (AWM), a music accessory wholesale distributor and producer based in Elkhart, Indiana, is pleased to announce the appointment of Tim Ricci, MBA to President & CEO and Susan Laffoon to Vice President.  Kathy Donahoe remains on the...

New Product Release – Faxx Flex Ligatures

Faxx has partnered with BG France, cobranding their popular Flex Ligatures, complete with mouthpiece cap. The perfect combination of the legendary BG France high-quality materials and craftsmanship, along with the quality and economical value of Faxx accessories. Made...

American Way Marketing Announces Ownership Change 

American Way Marketing LLC (AWM), a music accessory distributor and producer based in Elkhart, Indiana, is pleased to announce a transfer of ownership from longtime music industry leader John Musselman to Vice President Tim Ricci. Kathy Donohoe, President and Jakob v....
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