American Way Marketing Acquires Herco Instrument Care Products
Elkhart, Indiana – September 2024 – American Way Marketing LLC (AWM), a leading manufacturer and distributor of band and orchestra instrument accessories, is proud to announce its acquisition of the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators, and retailers.
Effective immediately, AWM will assume all operations and management of Herco instrument care products. Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.
Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. AWM will maintain Herco’s reputation for quality while integrating its products with the company’s existing brand offerings, such as Superslick, Faxx, Spacefiller and Luthier’s Choice.
While the Herco instrument care products will now be manufactured and distributed by AWM, the iconic Herco Picks line will remain a part of Dunlop’s product family.
For more information about Herco and other AWM brands, visit www.americanwaymktg.com/herco.
