American Way Marketing – Privacy Policy
Effective Date: August 12, 2026
American Way Marketing, LLC (“American Way Marketing,” “AWM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when you visit our website, americanwaymktg.com (the “Website”), communicate with us, request a dealer account, submit an order, subscribe to our communications, or otherwise interact with us.
This Privacy Policy explains what information we may collect, how we use and protect that information, when we may share it, and the choices you may have regarding your information.
1. Information We Collect
Depending on how you interact with American Way Marketing, we may collect the following categories of information.
Information You Provide Directly
We may collect information that you voluntarily provide to us, including:
- Name and contact information, such as your name, email address, telephone number, mailing address, and business address
- Business name and website
- Dealer account information
- Tax identification or merchant certificate information
- Billing and shipping information
- Information submitted through contact, order, dealer application, or other forms
- Information provided when requesting an account or establishing a business relationship with AWM
- Credit or business references provided as part of an application for open account terms
- Banking or financial information provided when required for establishing or maintaining an account
- Communications, inquiries, feedback, and other information you provide to us
- Information you provide when subscribing to our Dealer Connect newsletter or other communications
The specific information collected will depend on the form or service you use. For example, our dealer application requests business and contact information and may request additional information relating to tax-exempt status, credit references, and banking information for accounts requesting open terms.
Information Collected Automatically
When you visit our Website, certain information may be collected automatically through your browser or device. This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed and links clicked
- Date and time of visits
- Referring website or page
- General information about how you interact with the Website
We may use cookies, pixels, tags, log files, and similar technologies to help operate the Website, understand Website usage, remember preferences, improve functionality, and measure the effectiveness of our communications and marketing.
Cookies and Similar Technologies
Our Website may use cookies and similar technologies. Some cookies may be necessary for the Website to function properly, while others may help us understand Website traffic and usage or support marketing and communications.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of portions of the Website.
2. How We Use Your Information
We may use information we collect for legitimate business purposes, including to:
- Provide, operate, maintain, and improve our Website and services
- Process dealer applications and establish dealer accounts
- Process and fulfill orders and business requests
- Communicate with dealers, customers, vendors, and other business contacts
- Respond to inquiries and requests
- Provide product information, pricing, availability, and other requested information
- Send newsletters, announcements, and other business communications where permitted by law
- Administer and improve our Website
- Understand how visitors use our Website
- Maintain the security and integrity of our Website, systems, and business operations
- Detect, prevent, and investigate fraud, abuse, unauthorized access, or other potentially harmful activity
- Comply with applicable laws, regulations, legal processes, or governmental requests
- Establish, exercise, or defend legal claims
- Perform other purposes disclosed at the time information is collected or otherwise permitted by law
3. How We Share Information
American Way Marketing does not sell your personal information for money.
We may share information with trusted third parties when reasonably necessary to operate our business and provide services to you. These parties may include:
- Website hosting, technology, and service providers
- Email and newsletter service providers
- Payment processors and financial institutions
- Shipping, fulfillment, and logistics providers
- Information technology, security, and technical support providers
- Professional advisors, including accountants, attorneys, insurers, and financial advisors
- Business partners or service providers assisting with our operations
- Government agencies or other parties when required by law or legal process
We may also disclose information when we believe disclosure is reasonably necessary to protect the rights, property, safety, or security of American Way Marketing, our customers, our Website, or others.
In the event of a merger, acquisition, sale of assets, reorganization, financing, bankruptcy, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
4. Dealer Accounts and Business Information
American Way Marketing primarily serves school music dealers and other business customers. Certain areas of the Website require users to establish or maintain a dealer account.
Information submitted through dealer applications may be used to evaluate and establish a business relationship with AWM, verify business information, administer accounts, determine account terms, process transactions, and communicate regarding the dealer relationship.
Where an application includes sensitive business or financial information, we take reasonable measures designed to protect that information against unauthorized access, use, disclosure, alteration, or destruction.
5. Newsletter and Marketing Communications
If you subscribe to our Dealer Connect newsletter or other marketing communications, we may use the information you provide to send you newsletters, product information, company news, announcements, and other communications relevant to our business relationship.
You may unsubscribe from marketing emails at any time by using the unsubscribe or opt-out mechanism included in the communication or by contacting us directly.
Please note that even if you opt out of marketing communications, we may continue to send you transactional or administrative communications necessary to administer your account, orders, or business relationship with us.
6. Third-Party Websites and Services
Our Website may contain links to third-party websites, platforms, social media services, manufacturers, vendors, or other external resources.
American Way Marketing is not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party website or service before providing personal information.
Your interactions with third-party services may also be governed by the terms and privacy policies of those providers.
7. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal and business information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, storage system, or method of transmitting information over the Internet can be guaranteed to be completely secure. Accordingly, while we work to protect information entrusted to us, we cannot guarantee the absolute security of information.
8. Data Retention
We retain personal and business information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business and financial records, administer accounts and transactions, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
Retention periods may vary depending on the type of information and the nature of our relationship with you.
9. Your Privacy Rights
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. These rights may include, where applicable:
- The right to know or access certain personal information we maintain about you
- The right to request correction of inaccurate personal information
- The right to request deletion of certain personal information
- The right to obtain a copy of certain personal information in a portable format
- The right to opt out of certain forms of processing, including certain targeted advertising or sale/sharing of personal information where applicable
- The right to limit or object to certain processing activities where provided by applicable law
- The right to appeal a decision regarding a privacy request, where applicable
- The right to exercise privacy rights without unlawful discrimination
These rights are subject to applicable legal limitations and exceptions. For example, we may need to retain certain information to comply with legal obligations, complete a transaction, maintain appropriate business records, prevent fraud, or otherwise fulfill legally permitted purposes.
To submit a privacy request, please contact us using the information provided in the Contact Us section below.
We may need to verify your identity before completing certain requests. We will use information provided in connection with a privacy request only as reasonably necessary to verify and fulfill the request.
10. Children’s Privacy
Our Website and services are intended primarily for businesses, dealers, retailers, educators, and other adults. We do not knowingly collect personal information from children under the age of 13 through the Website.
If you believe that a child has provided personal information to us without appropriate parental or guardian consent, please contact us so that we can take appropriate steps to address the information.
11. Do Not Track
Some web browsers offer a “Do Not Track” setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our Website may not respond to such signals.
Where required by applicable law, we will honor legally recognized browser-based privacy signals or other applicable opt-out mechanisms.
12. International Visitors
American Way Marketing is based in the United States. Our Website and business operations are primarily directed toward users and customers in the United States.
If you access the Website from outside the United States, you understand that information you provide may be transferred to, processed in, and stored in the United States or other locations where our service providers operate.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. We encourage you to review this page periodically for the most current information about our privacy practices.
14. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to submit a privacy request, please contact us:
American Way Marketing, LLC
400 Pine Creek Court
Elkhart, IN 46516
United States
Email: info@awmllc.net
Toll-Free: 800-331-0664
Local: 574-295-6633
Website: americanwaymktg.com
We will make reasonable efforts to respond to privacy inquiries and requests within the time period required by applicable law.
Last Updated: August 12, 2026